Our story

Shaping open-minded, kind-hearted children

With Aware Bear, children aged 3 to 7 get to explore and connect with the diverse world around them through heartwarming journeys of discovery and celebration.

A bear with a mission

Aware Bear is designed to help early childhood centres and primary schools create a warm, inclusive environment – and culturally-aware, worldly little learners.

Through diverse characters and cultural celebrations, every book features engaging narratives and thought-provoking discussion starters. All of which enhance understanding and promote essential social-emotional skills – fostering open minds and kind hearts.

With Aware Bear, educators can offer children a rich tapestry of learning experiences and make complex concepts fun and engaging!

Meet Simone, our founder

I’m Simone, a mum of two, a learning and development professional and a specialist in Diversity, Equity and Inclusion. I have spent years helping people understand why diversity matters, how to create equity and how to build cultures where everyone feels they belong.

As my boys entered early learning, I began thinking about how these ideas take root in childhood. Celebration days were full of joy, dress ups and activities, and I saw a beautiful opportunity to add something more. Children learn so much through simple stories and conversations, and I wanted to help bring the meaning behind these moments to life.

I created Aware Bear to offer educators thoughtful, easy to use tools that spark discussion and help children understand the why behind the moments we celebrate. When children learn the why, they grow into compassionate, confident and culturally aware individuals, which is the world I want for my boys and for every child.

Why educators and children love Aware Bear

Fosters inclusivity

Children learn to appreciate and respect differences in cultures, traditions and perspectives, fostering inclusivity and understanding.

Develops empathy and kindness

The Aware Bear stories model positive social-emotional skills – encouraging children to show care and compassion towards others.

Cultivates curiosity and a love for learning

All Aware Bear books spark curiosity about the world, inspiring children to explore, ask questions and actively engage in their learning journey.

Celebrates cultural significance

Through celebrations like Diwali and NAIDOC Week, children gain insights into the richness of diverse cultures, fostering a deeper appreciation for their own and other people’s heritage.

Promotes environmental responsibility

The Aware Bear series emphasises the importance of caring for the planet, inspiring children to adopt sustainable practices and become responsible citizens.

Builds communication skills

The inclusion of discussion starters at the end of every book facilitates meaningful conversations between children and adults, encouraging dialogue and critical thinking.